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![Ian Broff](https://d2l0gn0c1raj6o.cloudfront.net/webapps/mapcrm/speakers/biagp3ebj1vd7rsma50fh68ete/Ian_Broff.jpeg)
Understanding how deposit behaviors vary across customer segments is essential for crafting targeted liquidity risk management strategies.
Leveraging metrics like LCR and customized stress tests helps fortify liquidity reserves in response to market fluctuations.
Collaborating effectively across market risk, treasury, and finance departments enhances liquidity oversight and responsiveness.
Anticipating regulatory changes and preparing for rapid liquidity stress scenarios are critical for strengthening resilience and strategic planning.
Ian joined USAA in May 2019 and currently leads Enterprise Interest Rate and Liquidity Risk Oversight, and serves as the functional Head of Financal Risk for USAA Federal Savings Bank. Prior to USAA, Ian was Senior Vice President at BNP Paribas Bank of the West where he served as the Head of Market & Counterparty Risk. While at BNP, he also held roles as a Senior Credit Officer and in Risk Credit Strategies for the US Commercial Banking operations. Prior to BNP, Ian worked for a market-neutral hedge fund covering the financial services sector for 2 years from 2007-2009. Prior to 2007, Ian worked in various roles in risk management and corporate credit with Bank of America. Ian is an active CFA Charterholder and member of the DFW CFA Society. He holds a Master's in Financial Engineering from UCLA Anderson School of Management and a Bachelor's of Science in Finance from Boston College. Ian is also a graduate of the Pacific Coast Banking School where he was published in the Library and included on the Honor Roll. When not at work, Ian enjoys spending time with his wife Monica, and two daughters, Evelyn (8) and Vivienne (6). He also enjoys playing Classical piano (since 4 years old) and an occasional round of golf.
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