Join a community of professionals and get:
on all CeFPro events.
unlock speaker decks and audience polls.
Full library access the moment you sign up.
Digital Content

- Unlimited access to peer-contribution articles and insights
- Global research and market intelligence reports
- Discover Connect Magazine, a monthly publication
- Panel discussion and presentation recordings
- Plaid CEO predicts AI
platforms will monetize financial services through embedded payments
- Card issuance could
become an early revenue opportunity for ChatGPT and Claude
- Banks face growing
competition for control of customer relationships
- Fitch identifies
moderate AI disruption risks, particularly for retail and SME banking
- Financial
institutions expected to develop their own agentic AI services
- Plaid warns AI agent
swarms could create unprecedented banking security threats
- US fraud losses could
exceed projected $40 billion by 2027
- Industrywide
cooperation essential to combating AI-powered fraud
Artificial intelligence platforms
could become major financial services providers, challenging banks' control
over customer relationships while exposing the industry to unprecedented fraud
risks, according to Plaid co-founder and CEO Zach Perret.
Speaking at the Money20/20 conference
in Las Vegas, Perret predicted that financial services would become "a
monetization lever" for AI platforms such as OpenAI's ChatGPT and
Anthropic's Claude as their capabilities expand beyond providing information to
executing financial transactions.
He identified payment card issuance
as an obvious starting point, with AI companies potentially generating
interchange revenue from cards embedded within their platforms.
"That's a pretty straightforward
thing to have happen," Perret said. "Maybe they do more lending
products and so forth, but I think the card issuing will make a lot of sense in
step one."
The development raises fundamental
questions about whether consumers will continue managing their finances through
traditional banking applications or increasingly delegate financial decisions
to AI agents.
Perret questioned whether customers'
entire financial lives could eventually reside within AI platforms, which he
described as "harnesses," or whether banks and fintech companies
would develop competing agentic services.
The issue has become a central
industry concern as financial institutions assess the implications of AI agents
acting autonomously on customers' behalf.
Fitch Ratings recently characterized
AI-related disruption as a moderate risk to banks over the next five years,
particularly through increased technological competition affecting financial
products and processes.
Retail banks and institutions serving
small and midsize businesses could face the greatest exposure because their
standardized, high-volume products are relatively easy to replicate.
However, Fitch emphasized that the
extent of disruption would depend on how quickly consumers embraced AI-led
financial services.
Banks are already considering
defensive strategies. Fifth Third CEO Tim Spence recently suggested that
established institutions could counter external AI platforms by incorporating
similar capabilities into their own applications while emphasizing bank-grade
information security.
Perret expects financial institutions
to develop increasingly sophisticated AI agents tailored to their customers'
requirements.
Mortgage providers, for example, may
prefer to retain conversations with prospective borrowers within their own
platforms rather than surrender those interactions to external AI services.
"I would want the mortgage
conversation actually to happen in my four walls, as opposed to outside,"
he said.
He predicted another generation of
AI-powered banking assistants, although he acknowledged that earlier fintech
chatbots had largely failed to deliver meaningful customer value.
Rather than one platform dominating
every financial interaction, Perret anticipates a fragmented market in which
consumers use different services for different purposes.
Routine activities, such as
transferring money between checking and savings accounts, could migrate toward
AI platforms, while more complex transactions, including mortgages, might
remain within banking applications.
However, the opportunities presented
by agentic finance are accompanied by potentially severe security threats.
Perret warned that Deloitte's
projection of US fraud losses reaching $40 billion by 2027 could underestimate
the scale of the emerging problem.
"That's probably not including
the risk of agent swarms attacking banks, which is even more terrifying to me,
frankly, than AI-enabled fraud or deepfakes or things like that," he said.
The prospect of coordinated
autonomous agents targeting financial institutions has intensified concerns
about the ability of conventional fraud detection systems to withstand
increasingly sophisticated attacks.
Perret acknowledged that discussions
within Plaid's leadership team about emerging security threats had become
deeply concerning.
"We are rapidly doing everything
we can from a security perspective, from a fraud perspective for our
customers," he said, warning that the industry faced a potentially
frightening year.
Plaid, which connects financial
accounts with external applications and services across approximately 12,000
institutions, is developing fraud prevention products using its proprietary
data network while collaborating with other technology providers.
"We're just in a dead sprint
using AI to fight AI fraud," Perret said.
He emphasized that combating emerging
threats would require industrywide cooperation rather than isolated
institutional responses.
"Fraud is a collaborative
game," he said, warning that financial institutions could face sustained
security challenges for several years as increasingly capable AI systems
transform both legitimate financial services and criminal activity.