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- Feedzai acquires Demyst to unify AI, data orchestration, and fraud prevention
- The deal enhances Feedzai's RiskOps
platform with real-time data integration
- New capabilities aim to reduce false
positives and improve customer onboarding
- Demyst CEO and team join Feedzai to
continue development
- Experts say the move will boost
efficiency and support regulatory goals
- The acquisition signals Feedzai’s
shift into a broader data-provision role
In a move that could reshape how financial institutions fight fraud, Feedzai has announced the acquisition of Demyst, a data workflow orchestration company known for its Zonic platform and deep integration tools.
The merger aims to transform Feedzai’s RiskOps platform into an end-to-end system combining AI-driven analytics with real-time data access and decision-making capabilities.
“This marks a pivotal moment in Feedzai’s evolution—from a data consumer to a data provider,” said Feedzai CEO and co-founder Nuno Sebastiao.
With the addition of Demyst’s capabilities, Feedzai plans to streamline data ingestion from both internal and external sources and empower financial institutions to accelerate risk decisions with fewer friction points for consumers.
The move comes at a time when banks are under growing pressure to balance seamless customer onboarding with rising demands from regulators to combat fraud, money laundering, and identity theft.
“There is no shortage of data in our industry,” Sebastiao noted. “The trick is how to access the right data quickly.”
By integrating Demyst’s orchestration technology, Feedzai says it will now offer a unified AI platform that enables smarter, faster decision-making.
Among the anticipated benefits: faster account openings, reduced false positives, improved fraud detection, and simplified data management for non-technical users.
This could mean significant gains in operational efficiency, especially for banks juggling compliance, fraud prevention, and customer satisfaction.
Demyst’s CEO Mark Hookey, who will remain with Feedzai, said the collaboration is about “bringing AI and data together at scale.”
He emphasized the complexity banks face when navigating disparate data sources for KYC, AML, credit checks, and fraud risk. By combining Demyst’s automation tools with Feedzai’s AI, he said, the merged platform aims to offer a competitive advantage for financial institutions worldwide.
Industry analysts are calling the acquisition a game-changer. Dr. Ashish Kakar, Research Director at IDC Asia/Pacific, said the move supports both customer experience and regulatory integrity.
“Feedzai’s addition of automated data orchestration to its RiskOps Platform is a powerful combination that will benefit all customers,” Kakar said, pointing to its potential to reduce scams and detect mule accounts more effectively.
As the digital banking landscape grows more complex, Feedzai’s acquisition of Demyst may not just be a smart business play—it could also signal a larger shift in how institutions think about risk, data, and the future of financial security.
