Join a community of professionals and get:
on all CeFPro events.
unlock speaker decks and audience polls.
Full library access the moment you sign up.
Digital Content

- Unlimited access to peer-contribution articles and insights
- Global research and market intelligence reports
- Discover Connect Magazine, a monthly publication
- Panel discussion and presentation recordings
- Fifth Third warns
online-only banks face heightened AI-driven deposit risks
- Autonomous financial
agents could redirect deposits toward higher-yielding accounts
- CFO Bryan Preston
considers immediate disruption concerns exaggerated
- Fifth Third prohibits
external AI agents from initiating customer transactions
- JPMorgan, Citi and
Bank of America restrict external agent access
- Fifth Third plans to
integrate competing AI capabilities into banking applications
- Average core deposits
rose 3% to $236 billion
- Deposit costs
increased while net interest margin declined to 3.34%
Online-only banks could face the
greatest disruption from artificial intelligence-powered cash optimization as
autonomous financial agents increasingly threaten to redirect customer deposits
toward higher-yielding accounts, according to Fifth Third Bancorp CEO Tim
Spence.
Speaking during the bank's
third-quarter earnings call, Spence argued that digital lenders relying
predominantly on competitive pricing were particularly vulnerable to AI tools
capable of automatically identifying better returns and transferring customer
funds between institutions.
The emergence of Meta's AI assistant
Muse has intensified concerns that agentic technology could weaken traditional
deposit relationships by enabling customers to optimize their finances without
directly engaging with their banks.
However, Spence suggested that
established institutions offering branch networks, integrated financial
services and broader customer relationships were better positioned to withstand
the disruption.
The most exposed lenders were
"the ones that have nothing but pricing defining their value
propositions," he said.
Fifth Third CFO Bryan Preston
described concerns surrounding AI-driven cash optimization as "likely
overblown," suggesting expectations about the speed of adoption may be
premature.
Nevertheless, the bank is monitoring
developments closely, particularly questions surrounding security, transaction
authorization and accountability.
Fifth Third currently prohibits
external AI agents from initiating transactions within customer accounts,
reflecting broader industry concerns about granting autonomous systems access
to sensitive financial infrastructure.
JPMorgan Chase, Citigroup and Bank of
America have also restricted external AI agents from accessing customer
accounts, according to the Financial Times.
JPMorgan CEO Jamie Dimon recently
warned that customers needed to understand the potential transfer of liability
when delegating financial activities to autonomous agents.
"You've got to make sure
customers aren't hurt by it, and so that is of concern," Dimon said during
the bank's October 13 earnings call.
"You don't want rogue agents,
and there could be thousands of them."
Preston argued that Fifth Third's
deposit composition provided additional protection against automated cash
movements.
The bank's median household checking
balance stands at approximately $3,000, leaving relatively little surplus cash
available for redistribution into higher-yielding products.
Commercial deposits are also
predominantly operational, supported by banking services that strengthen
customer relationships beyond interest rates alone.
Rather than surrendering customer
engagement to technology companies, Fifth Third intends to incorporate
comparable AI capabilities into its own digital platforms.
Spence said banks could introduce
subscription management, budgeting tools and automated savings recommendations
while maintaining established security protections.
"Every time you have a new
platform like this, the battle for a market comes down to whether incumbents
get the innovation faster than the insurgents get distribution," he said.
The strategy reflects growing
competition for deposits as financial institutions seek funding to support
lending activity.
Fifth Third reported average core
deposits of $236 billion in the third quarter, representing sequential growth
of 3%.
However, deposit costs increased by
10 basis points to 1.64%, while interest-bearing deposit costs climbed 11 basis
points to 2.24%.
The bank's net interest margin
declined two basis points to 3.34%, illustrating the continuing pressure
associated with deposit competition.
Fifth Third is pursuing additional
deposit growth through branch expansion across the Southeast and Southwest and
investment in its recently launched innovation banking platform.
Spence emphasized that sustainable
access to low-cost funding required long-term investment rather than reliance
on pricing alone.
"If you're going to get low-cost
deposits, it has to come from some structural investment that accumulates over
time," he said.
The challenge for banks is
increasingly clear: retaining deposits may depend as much on controlling the
digital customer relationship as offering competitive financial products.