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Video


Financial institutions struggle with incomplete and inconsistent corporate climate disclosures. Alex Clark of Asset Impact introduces asset-based company data, a bottom-up approach that maps real-world assets to financial institutions, offering a transparent and globally consistent way to assess climate risks.
Unlike traditional reporting, this method links emissions directly to assets, ensuring financial analysts can make informed decisions based on complete, validated, and comparable data.
Asset-based data also enables scenario analysis, helping institutions measure
transition risk more accurately and align investments with climate goals.
I'm a highly experienced internal communications, content marketing, editorial and media professional with a long career in content management, commercial media, journalism, copywriting, marketing, media relations, and contract printing. I have experience of managing and leading teams and projects within and for inherently dynamic and versatile organisations of all sizes, from large, complex, matrix organisations operating in volatile sectors that are subject to sudden change, to SMEs that derive market share and value through innovation and adaptability. Through copywriting, thought leadership articles, podcasting, media campaigns, as well as internal and digital marketing tools, I combine content strategy with the power of storytelling to help individuals, organisations and businesses develop, evolve and share their own brand stories internally and externally. With a background in senior leadership roles across print, broadcast and digital channels, I'm ideally suited to helping businesses approach their content, storytelling, internal communications, and tone of voice in a coherent, consistent and compelling way. My background includes extensive experience across internal comms, print, radio, television, web, social, digital marketing, training and out-of-home spaces, and my previous homes have included the BBC, national commercial radio, national and regional newspapers and a national charity.

