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- Deloitte's latest CFO
Survey shows optimism about AI has reached its highest level since
tracking began
- Nearly all finance
leaders expect investment in digital technology to increase over the next
five years
- Most CFOs believe AI
will deliver significant productivity and business performance
improvements
- Geopolitics remains
the biggest external business risk despite easing concerns during the
second quarter
- Cost control, AI
adoption and outsourcing are expected to reduce graduate hiring over the
coming year
- Finance leaders
continue to prioritize cash preservation while investing strategically in
digital transformation
Artificial intelligence is rapidly
shifting from an experimental technology to a core driver of corporate
strategy, with UK finance leaders expressing their strongest confidence yet
that AI will improve business performance even as geopolitical uncertainty
continues to dominate the risk landscape.
Deloitte's latest quarterly survey of
chief financial officers found that optimism around AI has increased markedly
over the past year.
Nearly three quarters of respondents
said they are now more optimistic about AI's impact on their organizations than
they were 12 months ago, representing a significant increase from previous
surveys as businesses move from pilot projects to wider deployment.
The findings suggest AI investment is
becoming a long-term strategic priority rather than a short-term technology
initiative.
Almost every finance leader surveyed
expects investment in digital technology and assets to increase over the next
five years, while the overwhelming majority also anticipate higher spending
during the next 12 months.
That investment is expected to
translate into tangible business benefits. More than three quarters of
respondents believe AI and digital technologies will deliver stronger
productivity and improved business performance over the next five years.
Half also expect measurable
productivity improvements within the coming year as deployment programs mature
across corporate Britain.
Debapratim De, chief economist at
Deloitte UK, said the broader economic backdrop has also become more
supportive.
"The global economy has, so far,
weathered the shock from the conflict in Iran better than many had
feared," he said. "Corporate sentiment is responding to this relative
resilience."
The survey found that perceptions of
external uncertainty have eased significantly.
Fewer than half of finance leaders
now regard financial and economic uncertainty as high or very high, placing
current sentiment below the post-pandemic average and well beneath the elevated
levels recorded following Russia's invasion of Ukraine in 2022.
Improving confidence has also
strengthened corporate risk appetite, although executives remain cautious about
several major threats.
Geopolitics once again ranked as the
most significant external risk facing businesses, marking the sixteenth time in
the past eighteen quarters that it has occupied the top position.
Although concern has moderated since
the beginning of the year, finance leaders continue to regard international
instability, trade tensions and political uncertainty as the greatest
challenges confronting long-term planning.
Domestic economic performance remains
another major concern. Weak productivity and declining competitiveness within
the UK economy ranked as the second-largest external risk, while higher energy
prices and potential disruption to energy supplies also featured prominently
despite easing from earlier levels.
De said those risks continue to
influence corporate priorities despite improving confidence.
"However, concerns over
geopolitics and domestic competitiveness remain elevated," he said.
"CFOs continue to prioritise cost reduction and cash control in this
environment."
The survey also highlights how
artificial intelligence is beginning to reshape workforce planning.
Cost control emerged as the single
largest factor reducing graduate recruitment both over the past year and for
the year ahead.
However, finance leaders increasingly
expect AI to influence hiring decisions as organizations automate more routine
activities. The growing use of outsourcing also continues to dampen demand for
graduate recruitment.
The findings suggest companies are
becoming more selective in workforce expansion while directing a larger
proportion of investment toward technology that can enhance efficiency and
support long-term productivity growth.
Darren Graves, chief executive of
Deloitte UK, said the survey demonstrates increasing confidence that AI will
become a meaningful source of competitive advantage.
The results indicate that UK
businesses are entering the second half of 2026 with greater confidence than
earlier in the year. Yet while AI is increasingly viewed as a catalyst for
stronger performance, finance leaders continue to balance technology investment
with careful cost management as geopolitical uncertainty and domestic economic
challenges remain firmly on the corporate agenda.